How do Google Ads work?
Google Ads work by displaying your ad when people search online for the products and services you offer. With the help of smart technology, Google Ads help get your ads in front of potential customers at just the right time when they are ready to take action.
Types of Google Ads:
Well, there are mainly three types of Google Ads.
Search Network Campaigns: these ads or campaigns are usually in text form and these ads can show on Google search results pages when someone searches for a product or service that’s similar to yours.
Display Network Campaigns: these ads are usually in image form and show up in websites or apps that your customers visit.
Video Campaigns: these ads are usually 6 or 15 seconds videos, these ads show right before or during youtube content.
What is CPC (Cost per click) or PPC (Pay per click) Advertising?
CPC (Cost per click) or PPC (Pay per click) means you only pay for an ad if someone clicks on it.
The other advertising models on Google ads are:
1. Cost Per Impression, where you pay on the basis of how many times your ad was shown (not clicked)
2. Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)
How much does Google Ads cost?
Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement, and no fixed contract requirement. You can stop your ad any time. The cost of a click or call may vary on various factors.
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