SEO is something you need or probably have heard if you’re just getting started with a website for yourself or for your business.

But do you know what SEO means??

Well, if you don’t know, there is nothing to feel bad about it, because, there are so many terms used these days that it is almost impossible to keep up with them all, especially if you are focused on running or managing other areas of your business or organization.

You decide that you should know about “SEO” and start working on it, but you are unable to make it due to time constraint.

We try to simplify for you what SEO is, here below:

Definition of SEO

SEO means ‘Search Engine Optimization’

In simple terms, a search engine is simply a site like Google, Bing, Yahoo etc., where people go and search for different things such as “best hotel nearby” or “how to make chocolate cake” etc. There are countless things people search for in Google, everyday. According to an estimate, Google alone processes almost 3 billion searches per day.

Optimization is defined by Google as below:

the action of making the best or most effective use of a situation or resource.

“companies interested in the optimization of the business”  OR

Hence, Search Engine Optimization is the process of setting our website in such a way that makes it easy to find it on Google. It’s like presenting yourself in the best possible way, so that Google knows what your website is about and it considers that your website is of high quality and very resourceful to your industry.

This is the base outline about SEO and gives us pretty much an idea to start with.

The SEO Functionality:

Their are various search engines, such as Google, Bing, Yahoo etc. some are big and some are small search engines. Google is the biggest of all search engines, with almost 60% searches done here only.

There is a specialized and secret algorithm that determines what results you get when you search for something. There are many beliefs for this but Google’s goal is to see what the searcher actually wants to see and then provide them the best, high quality results for that search query.

How is it done?

You can learn a lot by focusing on just a few key basics of how SEO works.

And understanding and acquainting yourself with the fundamentals will surely get you ahead of your competition and so it’s really important and beneficial to not to be let down and defeated by the nuances of SEO.

Understanding about Keyword:

The first thing to learn before going forward in SEO journey is to learn what a keyword is.

You must have heard about the word “keyword” just like “SEO” a number of times in blogs and articles, etc.

A keyword is a ‘word’ or a ‘phrase’ that gets searched in Google.

So, when I mentioned earlier, ‘how to make chocolate’  as an example of Google search, so ‘how to make chocolate’ is a keyword.

When we hear things like ‘optimizing for this keyword’, it simply means creating a page on your website as effective as possible in ranking for a specific search phrase. That’s the basic introductory information about ‘keyword’ which we should know before moving ahead in learning about SEO.

Parts of SEO

On-Page SEO

By On-Page SEO, we mean by the things that we control on our web page, that helps Google understand what that page is about.

You can have a highly informative website or a highly resourceful website, but if you’ve not done proper On-Page SEO, then it is probably not found on Google as much as it should be.

Therefore, keywords are important. If you don’t know what people are searching on Google, how can you know what to ‘optimize’?

Right.

So, here comes the ‘keywords research’ which we’ll cover later, which is the process of finding out what people are searching on Google and knowing what you should try to target with your websites pages.

This is important because, in order to do good on-page SEO, you should know the keywords that you want to target.

An on-page SEO without knowing your keyword would be like decorating your house for a birthday party, without knowing who party was for

Knowing your keyword targets are really important to do On-Page SEO.

Once you know the keyword you want a certain page to rank for, you need to do a few things on your page:

1. You need to include the keyword in the title of the page. If “Best Protein Powder” is my keyword, then my page title might be something like “Best Protein Powder After Workout That Gets You In Shape.”

2. Secondly, your page description should also include the exact keyword. The page title and description are the two things you see in the search results, so it’s important that these two things clearly include your keyword – so Google knows what you’re page is about.

3. The URL should contain the keyword, or some form of it. Let’s say my website is called “www.thefitnessexpert.com” then my post about protein powder might be “www.thefitnessexpert.com/best-protein-powder”. If your page URLs look more like “www.thefitnessexpert.com/p135G” then you are missing an opportunity.

4. The keyword and it’s variations should be used throughout the content on the page. E.g. “best protein powder” to be mentioned in the first paragraph, and then again a few times throughout the post – as it makes sense. No certain number of times needed, but make a point to use the keyword naturally as this also helps Google understand what your page is about.

These are the pillars of on-page SEO, and doing them well will put you ahead of most of your competition. That said, here are a couple more resources about on-page SEO that you can bookmark for later:

Researching Keywords:

By now, you have probable understood the meaning of SEO and some basic things you can do on your website to optimize pages for the search engines.

It’s also important to understand what a keyword is, and why knowing which keyword(s) you are trying to rank for is vital.

But the question is, how do you know what keywords you should be targeting?

The answer is Keyword research.

Keyword research is the process by which you can find out how often a particular phrase is searched, and understand just how stiff the competition is for that keyword.

Check out our other blogs:

 Social Media Ads

 Benefits of Advertising

 Facebook Ads

 Google Ads – Overview

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